Affiliate Marketing- A marketing program in which an advertiser pays an affiliate for driving event-driven traffic to their site. An event is primarily completing an order on the advertisers site but could simply be some sort of lead generation. Affiliate gets paid a commission based on order or lead. See affiliate marketing programs.
Alt Tag-An HTML attribute typically used within the IMG tag to provide alternate text when images cannot be displayed.
Anchor Tag- An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page.
B2B - Business To Business. Marketing strategy which involves the transaction of goods or services between businesses. (Wikipedia)
B2C - Business To Consumer. Transaction of goods or services directly to the end consumer.
Backlink - Links originating from one website and pointing to another website or web page. See link building.
Bot - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, internet bots, spiders.
CPA - Cost Per Acquisition. Fee paid to an affiliate marketer for driving a particular action or event on your site (either a sale or lead generation, etc.).
CPC - Cost Per Click. Typical rate of measuring the expense involved with acquiring web traffic.
CTR - Click Through Rate. Standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression). (Wikipedia)
Google PageRank - Google PageRank™ is a numeric value that represents how important a page is on the web.
Keywords - Words that are used by search engines to determine the topic of a given web page.
Keyword Density - How often a keyword or keyword phrase is used on a given web page.
Landing Page - A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website.
Meta Tags - Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page's description and keyword listing.
Paid Link Building - Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines.
PPC - Pay Per Click. Advertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad.
Reciprocal Link
- The practice of placing a link from website A to website B strictly because website B is linking to website A. I scratch your back, you scratch my back.
SEM - Search Engine Marketing. The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.
SERP - Search Engine Results Page. The listing of web pages that a search engine shows a user once they've entered a search value.
Spider - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, bots, internet bots.
Title Tag - A meta data element that determines the actual "title" of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.
Link Popularity-This is a measure of how many sites link back to you. Incoming links are a very important part of your SEO strategey. The more incoming links the more likely you are to get traffic to your site.
Indexed Pages-This is a count of how many internal pages of your website are in the Search Engines. The aim is te get ALL of your pages indexed otherwise you are potentially loosing site visitors.
PageRank-PR or PageRank is a Google "measure" of link popularity. PR is a number from 0-10. A lot of Webmasters place an emphasis on getting a high PR and don't focus on more important strategies. The PR is calculated based on the number of incoming links a PAGE on a website has to it. A link to a page is a "PR Vote" for the page it is linking to.
PR is the least important measure of your SEO success.
